Market research online dating hoops is dating
We have a collective investment in the idea that love is a chance event, and often it is.
But serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more and more efficient.” And there’s a growing acceptance that this efficiency isn’t any less romantic.
Meanwhile, users of OKCupid, Match and Tinder devote 13 to 15 minutes of their day to find the best date.
In Asia, Tinder is the most-loved app among users, followed by Badoo, Momo, Paktor, YYC, Heartbeep and i Pair: Meet your Match.
Instead of just being a means to casual sex, Tinder matches in 2017 can also be happily married couples.
The massive number of people who use online dating services, whether it be through desktop or mobile, expands beyond Tinder.
That mobile app is actually a product of the Match Group, a business conglomerate that includes over 45 dating services, including Match, Ok Cupid, and Plenty Of Fish, which operate in 42 languages across 190 countries.
According to a report by market research company IBISWorld, there are approximately 4,5000 online dating companies.
Today, Tinder claims that it facilitates 26 million matches per day, and has accumulated 200 billion matches to date.
Right now, there are already several mobile apps, but all of them are still able to build their own user base.
Average time spent daily by users on mobile dating apps Users of Grindr, for instance, give more than half an hour per day to use the app.
Sure, that’s pretty cheesy — which means it’s on par with any meat-space meet-cute.
And for single Americans who have signed up to dating sites, this is the busiest time of year. “This is the time of year when memberships spike,” Bela Gandhi, founder of the Chicago-based Smart Dating Academy, which coaches single people in the art of courtship, said in a statement. “The story of dating began when women left their homes and the homes of others where they had toiled as slaves and maids to cities where they took jobs and let them mix with men,” writes Moira Weigel, author of the recent book “Labor of Love: The Invention of Dating,” (Mac Millan).